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CX in Action: How AEC Firms Are Seeing ROI Now

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August 18, 2025
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5 min read
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CX in Action: How AEC Firms Are Seeing ROI Now

Post by
•
August 18, 2025
•
5 min read

When: September 29, 2025 11:00AM PT | 2:00PM ET

Hear from leaders who launched their Client Experience programs—and are already reaping the rewards

In professional services, change often feels slow. Not this time. Three AEC firms—Parkhill, Hensel Phelps, and Marksmen General Contractors—recently launched Client Experience (CX) programs, starting with voice-of-client initiatives. In just months, they’ve turned feedback into action, skeptics into champions, and earned early ROI that’s reshaping how leadership views CX.

This isn’t theory. It’s real-world impact from leaders who rolled up their sleeves, championed CX internally, and proved that results don’t take years to materialize.

Join this panel discussion, moderated by Ryan Suydam, CX Architect at ClearlyRated, to hear how they made it happen—what worked, what didn’t, and what you can take back to your own firm.

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Moderator:

Ryan, Suydam
CX Architect, Founder of Client Savvy, a ClearlyRated Company
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Speakers:

Chance Medlock
Business Development & Client Experience | Parkhill
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Brian Skipper
Corporate Director of Project Development | HENSEL PHELPS
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Garrett McCullough
Director of Marketing & Business Development| Marksmen General Contractors
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Resources that elevate your efforts

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Measure Twice, Market Once: Maximize Insights to Win More Work

Research/Data
Client Experience
Client Satisfaction
CX
Firm Growth

An encore presentation of the popular session from SMPS Amplify 2025.

Join our AEC CX Expert and Head of Growth, Tim Asimos, and Rohan Jawali, Founder of Joist AI, and learn how AEC marketers can harness data and client feedback to drive more strategic decisions and deliver standout experiences. You’ll learn how to move beyond basic metrics and transform past-pursuit analysis and project insights into smarter strategies that win work and build long-term relationships.

Speakers:

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Rohan Jawali
Founder | Joist AI
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Tim Asimos
Head of Growth | Client Savvy, a ClearlyRated Company
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Read time

Client Experience in the AEC Industry: Benchmarks, Insights and Trends

Research/Data
Client Experience
Client Satisfaction
CX
Firm Growth

Client Experience (CX) is no longer a buzzword—it's becoming a core business function reshaping how AEC firms grow, compete, and thrive. For example, firms that measure ROI of CX are 94% more likely to have above-average growth and 113% more likely to have above-average profitability.

Yet industry-wide benchmarks and best practices have been elusive - until now. This exclusive webinar will unveil findings from a landmark research study conducted by Client Savvy, a ClearlyRated company, in partnership with the SMPS Foundation. Drawing from responses across the AEC landscape, this first-of-its-kind research report explores how firms are structuring, funding, and operationalizing CX initiatives—and more importantly, what the most successful firms are doing differently to achieve measurable results.

Join our AEC CX Expert and Head of Growth, Tim Asimos, and Michele Raftery, (SMPS) Foundation President and Principal at 4240 Architecture, as they dive deep into the report and extract the most impactful trends and benchmarks from the research.

What You'll Learn:

  • Why CX is becoming a core business function in the AEC industry.
  • Key CX indicators and benchmarks from a survey of AEC firms.
  • How top firms are planning, executing, and measuring the results of CX initiatives to increase customer satisfaction and drive growth.
  • Best practices from across the industry to help guide your firm, no matter where you are in your CX journey.
  • Much more!

‍Speakers:

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Michele Raftery
President | SMPS Foundation
Principal | 4240 Architecture
Connect on LinkedIn

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Tim Asimos
Head of Growth | Client Savvy, a ClearlyRated Company
Connect on LinkedIn

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