Measure Twice, Market Once: Maximize Insights to Win More Work

Wednesday, February 25 at 9am PT | 12pm ET

Client Experience (CX) isn’t just a trend, it’s a competitive advantage that top AEC firms are using to win more work, deepen client loyalty, and fuel growth. But knowing what to do — and how to do it effectively — can feel overwhelming. That’s where this webinar comes in. Drawing on breakthrough research recently conducted by Client Savvy, a ClearlyRated Company in partnership with the SMPS Foundation, we reveal not just what leading firms are doing differently, but how you can apply those same winning strategies in your firm starting now.

Packed with practical guidance and actionable takeaways, this webinar goes beyond the numbers to deliver a step-by-step blueprint for advancing your CX journey, no matter where you’re starting. Learn how to embed a CX mindset across your organization, design impactful initiatives, secure leadership buy-in, and avoid the common mistakes that hold firms back. You’ll leave inspired, equipped, and ready to transform insights into measurable impact for your clients, your firm, and your bottom line.

Key Takeaways

• Pinpoint and replicate the proven CX habits of high-performing AEC firms.
• Map out clear, actionable first (or next) steps to elevate their firm’s CX maturity and impact.
• Align leaders, resources, and culture to create momentum and sustain CX initiatives.
• Recognize and sidestep the most common CX pitfalls that undermine success in the AEC space.
• Confidently build the business case for CX by connecting actions to measurable results.

Can’t make it live? No problem — the webinar recording and slide deck will be shared with all registrants.

Register now to reserve your seat!

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‍Your Host:

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Ryan Suydam
CX Architect & Founder of Client Savvy, a ClearlyRated Company
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Hear from leaders who launched their Client Experience programs—and are already reaping the rewards

In professional services, change often feels slow. Not this time. Three AEC firms—Parkhill, Hensel Phelps, and Marksmen General Contractors—recently launched Client Experience (CX) programs, starting with voice-of-client initiatives. In just months, they’ve turned feedback into action, skeptics into champions, and earned early ROI that’s reshaping how leadership views CX.

This isn’t theory. It’s real-world impact from leaders who rolled up their sleeves, championed CX internally, and proved that results don’t take years to materialize.

Listen this panel discussion, moderated by Ryan Suydam, CX Architect at ClearlyRated, to hear how they made it happen—what worked, what didn’t, and what you can take back to your own firm.

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Moderator:

Ryan, Suydam
CX Architect, Founder of Client Savvy, a ClearlyRated Company
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Speakers:

Chance Medlock
Business Development & Client Experience | Parkhill
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Brian Skipper
Corporate Director of Project Development | HENSEL PHELPS
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Garrett McCullough
Director of Marketing & Business Development| Marksmen General Contractors
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Client Experience (CX) is no longer a buzzword—it's becoming a core business function reshaping how AEC firms grow, compete, and thrive. For example, firms that measure ROI of CX are 94% more likely to have above-average growth and 113% more likely to have above-average profitability.

Yet industry-wide benchmarks and best practices have been elusive - until now. This exclusive webinar will unveil findings from a landmark research study conducted by Client Savvy, a ClearlyRated company, in partnership with the SMPS Foundation. Drawing from responses across the AEC landscape, this first-of-its-kind research report explores how firms are structuring, funding, and operationalizing CX initiatives—and more importantly, what the most successful firms are doing differently to achieve measurable results.

Join our AEC CX Expert and Head of Growth, Tim Asimos, and Michele Raftery, (SMPS) Foundation President and Principal at 4240 Architecture, as they dive deep into the report and extract the most impactful trends and benchmarks from the research.

What You'll Learn:

• Why CX is becoming a core business function in the AEC industry.
• Key CX indicators and benchmarks from a survey of AEC firms.
• How top firms are planning, executing, and measuring the results of CX initiatives to increase customer satisfaction and drive growth.
• Best practices from across the industry to help guide your firm, no matter where you are in your CX journey.
• Much more!

‍Speakers:

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Michele Raftery
President | SMPS Foundation
Principal | 4240 Architecture
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Tim Asimos
Head of Growth | Client Savvy, a ClearlyRated Company
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