Client Experience in the AEC Industry.

January 28, 2026
1 min read

Client Experience (CX) is no longer a buzzword - it's becoming a core business function reshaping how AEC firms grow, compete, and thrive.

ClearlyRated and the SMPS Foundation surveyed nearly 150 AEC firms to uncover the truth about Client Experience in the industry: who's doing it well, how they're structured, what they measure, and what results they're getting. The data is unambiguous. Firms that treat CX as a strategic discipline consistently outperform those that treat it as a marketing function.

69% of the performance gap between top AEC firms and everyone else is explained by how CX is structured, measured, and managed.

76% of AEC firms still lack a formal CX strategy, making it one of the industry's biggest untapped advantages.

147% more likely to be a high-performing firm when you have a dedicated CX leader or team.

94% more likely to achieve above-average growth when you track the ROI of your CX program.

3x more likely to be a top performer when client feedback drives strategic planning.

What's Inside

Six sections covering CX strategy, structure, tools, client feedback, measurement, and emerging trends - plus expert playbooks for building the business case, getting leadership buy-in, and turning CX into a measurable growth driver.

Download the free report and see exactly where your firm stands.

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